2020-2021年中国外卖行业发展研究报告
2020年中国餐饮业遭遇寒冬,全国餐饮收入近十年来首次下降,2020年中国在线外卖市场规模同比增长15%,2020年中国在线外卖用户规模4.56亿人,同比增长7.8%。
各城市类型中,四线及以下城市用户增长明显高于一、二、三线城市,四线及以下城市中,Z世代(95后,18-25岁)及60后(51+岁)的用户均增长最为迅速,一线城市中,70后(41-50岁)的用户月均订单数量首次超过5单,成为高粘性用户。
疫情加速餐饮企业建设外卖渠道,增强自身抗风险能力,餐饮企业门店中堂食+外卖模式比例从35%提高至40%,纯外卖比例从4%提高至7%,并保持稳定,几乎全部品类外卖订单均显著增加,其中西式快餐、小吃快餐增幅显著,并保持持续增长。
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