2021年小红书美妆护肤品类行业洞察报告
2021年小红书美妆行业呈阶梯式增长状态,作为历年来消费季的主力产品,行业一直保持上升趋势;同样在今年,国货美妆品牌势能迎来爆发式增长;95后00后逐渐成为主力消费人群之一,消费群体的更迭和新媒体渠道的爆发,使得美妆行业营销方式、渠道、内容都在不断适应和改变。
为帮助行业总览市场发展趋势、洞察新兴消费者需求,找准品牌营销布局方向、加快推进小红书内容生态建设,卓尔数科发布《卓尔数科营销洞察-2021年小红书美妆护肤品类行业洞察报告》。
该报告为季度性系列报告,旨在通过捕捉小红书平台上与品牌及品类相关的实时信息,发现当下美妆领域中具有潜力的消费趋势,聚焦消费者后疫情时代在美妆行业的消费心理的转变与相关行为特点,帮助品牌方深入了解追踪消费者品类需求、触点,与消费者形成有效沟通。希望本报告能为美妆行业从业者及品牌方提供参考意见。
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